I get it. This is why people have cofounders.

Loren BurtonDecember 19, 2013

Wow. I'm in a rut. There's no particular reason for it. Nothing really happened. I don't think I'm burnt out. I just can't seem to bring myself to do anything. I'm embarrassed to say how long I've been in this rut, because it's way, way too long... but here I am. In this rut. Idle.

I'm working on an awesome project, Penflip. It's going well. Really well. A whole bunch of people have signed up, and they're actually using it. I built something people want. That's awesome. Further than a lot of entrepreneurs get.

I'm gathering feedback. It's mostly positive, which I want to hear, but there are always suggestions to make it better, which is what I need to hear. Whenever I can, this is the stuff I push for. What am I missing? What's the worst part about the platform? What would you like to see? These are the questions I need answered.

The feedback has been invaluable, but utterly overwhelming. So many great suggestions. So many great ideas. And I'm not talking about the bad, crappy feedback (ie noise) you're supposed to ignore. It's legitimate stuff that keeps coming up over and over again. And on top of that stuff, I have a huge backlog of things I've wanted to build since I started this project. And then on top of coding, there's all the other fun things: blogging, interacting with the community, marketing, design, user acq and growth. No joke, I love that stuff.

The problem is... it's just me. I don't have a team, or even a co-founder. I only have so much time in the day.

The solution is obvious: break it down into bite-sized, manageable chunks. Figure out the most important problems and knock them out. Well, I've done that. I know the top three most requested updates because I hear them everyday (and I write everything down). I have todo lists, ordered by priority. But when I sit down to write some code, I can't help but think of the thousand other updates, feature requests, and bugs. And I write no code.

So I go to the gym, play xbox, check hacker news or read a book to clear my head. Most likely all of the above. Then I come back. And think of the thousand things I have to do. And still don't write any code. Repeat.

I get it. This is why people have co-founders.